Brand Story

For the women who hate complexities, FINSBURY LONDON® brings simple, slow and sustainable fashion. Unlike other womenswear labels who are loud in winning the fashion rat race, FINSBURY LONDON® loves keeping everything simple and crafting outfits which make one feel comfortable, look adorable and stand out in the crowd!

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ONCE UPON A TIME / THE CRAZY BEGINNING / OUR ORIGIN

One fine english evening sometime in year 2017, few friends decided to catchup over coffee in a café near Finsbury Park, London. Little did they know what the evening had in store for them. From cricket to weather and from weird wi-fi names to classical literature, they discussed everything under the sun. But there was one topic that kept them hooked for hours. COMPLEXITIES IN FASHION. All were agreed the fashion world is full of complexities and the pace of change is pretty much unrivaled. The seasonal nature of the fashion means launch of new collection in every season resulting tons and tons of waste and pollution! 

Before the evening ended, the two friends had decided to build the community where a women should feel free when it comes to choose right fashion outfit for herself.

Naturally, they did not jump in the complexities of choosing a label name for their fashion line. Simply kept the place name as their label name where they decided to bring the fashion revolution - FINSBURY LONDON® 

ATTAINING SIMPLICITY IS NOT ALWAYS THAT SIMPLE 

Simplicity means different things to different people. To us, it is the way to look you extraordinary in the ordinary (simple) looking garments we bring to you.

At FINSBURY LONDON®, we design timeless collection incorporating high-quality sustainable fabric and excellency in craftsmanship. Each piece we produce is elegant, classy, and soothing. Indeed it is difficult to keep things simple but we love spending an incredible amount of time, energy, and money to keep it simple!

OUR COLLECTION ARE GOOD FOR HOME (PLANET EARTH)

Got you, eh! At FINSBURY LONDON®, we love simplicity. But there is something that we love more than simplicity. Our Planet. That’s why, we are all for slow fashion. Quality over quantity is our business mantra. Our team spends meticulous research hours in creating timeless staples rather than falling for trends. Made of premium quality fabric, our outfits are designed for longevity and high-frequency wear. They would stay in your wardrobe and style for years. Outfits we make are good for home, office, party and wherever else you want to go day to night—everyday to special day

 

DESIGNED IN UK. MADE IN INDIA. LOVED WORLD OVER.

It is our mission to create world’s largest community of people who love simplicity in fashion and make the earth a better place to live. Our team of designers spend months in research to create the timeless collection. Each design is put through a long process of selection. Only a handful designs make the cut. 

Most of our manufacturing work is labour of love. Our each piece of garments is handcrafted by immensely talented craftsman. Each piece is unique and carries the beautiful and rare inconsistency of human touch. It is no wonder that our outfits are loved world over. We currently ship to 10 countries and are in a process to expand our delivery to more countries soon. 

 

LOVE OF SIMPLICITY. FAIR PRACTICES. FAIR SOURCING. FAIR PRICING

Our collections are made in India in a factory where each craftsman is paid fair wages, no child labour and all required social compliance are met in its highest standard. We choose fabrics which are sustainable, natural and are ethically sourced. We practice fair pricing model and maintain highest transparency with our partners and customers. Let's keep it simple!

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